DRCOG Singles Out the SOV

You’ve seen the billboards and done a double-take at the tagline: “Stop being an SOV”. At the end of November, the Denver Regional Council of Governments (DRCOG) launched a campaign to reduce Single Occupant Vehicle (SOV) travel. The campaign is not a new idea, it is essentially a rebranding campaign for RideArrangers. The new brand, WAY TO GO, is aimed at reducing traffic, air pollution and personal transit expenditures by encouraging alternatives to SOV car commuting including carpooling, mass transit, walking, biking, as well as telework and flex work schedules.

DRCOG has spearheaded local efforts to help commuters find carpool partners since the 1970s gas crisis, using the name RideArrangers since 1987. “In the beginning, we identified matches by putting pins on a giant map,” said DRCOG Executive Director Jennifer Schaufele. “Of course we now use online software, and our ridematching service has expanded well beyond just carpool matching for work commutes to include school carpools for busy parents as well as vanpools for larger groups.”

For more information or to sign-up, visit www3.drcog.org/WayToGo or call 303-458-7665.